no text exists for this slide

no text exists for this slide

no text exists for this slide

The Drift between the industry and Government Government feels that promoting these brands has influence on young minds , recruits new drinkers , increase sales among heavy drinkers . In 2005 Health minister Anbumani Ramadoss alleged that the tobacco industry was directly paying cinema stars to smoke in films . When millions of people give polio drops to their children inspired by Amitabh Bachchan's appeal , the impact of smoking scenes is not difficult to imagine . The industry people quote that advertising is only about protecting brand share , not total consumption , and industry self - regulation is the answer for any problems . Need of the Hour However the surrogacy in advertising continues in the absence of a strong code by the ASCI ( Advertising Standards Council of India ) . The need of the hour is to develop an unambiguous plan of action . Recently , the Information and broadcasting ministry assured that stricter measures of surveillance to identify such advertisements would be put in place . The tobacco and liquor manufacturing lobby has been trying to persuade the government to relax the restrictions on advertising . The following measure will go a long way in easing the deadlock : The ASCI should have an unambiguous guideline for differentiating acceptable and unacceptable forms of advertising for surrogates . Also it should be empowered to implement the guidelines and issue penalties for non - conformance . The government must look beyond having the cake ( the advertising ban ) and eating ( tax revenues ) .