Cleveland Adobe User Group
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Meeting Agenda
6:30 PM â 6:45 PM
6:30 PM â 6:45 PM
Intro
About this group
Next Meeting
Previous Meeting
Speaker Introduction
6:45 PM â 7:45 PM
Presentation
7:45 PM â 8:00 PM
FAQ
Raffle
8:00 PM - ?
Networking / Winking Lizard
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About Group
Cleveland Adobe User Group
Cleveland Adobe User Group
Originally Cleveland Macromedia User Group 2004
Recently combined the Adobe User Group & ColdFusion User Group
Web Design & Development with a focus on Adobe Products
2nd Tuesday of every month
Suggest a topic
Manager: Dan Vega
Senior Web Developer at STERIS
HTML/CSS/JavaScript/ColdFusion/Flex/ActionScript/Java/Groovy
Adobe Community Professional (ACP)
Blogger / Speaker / Teacher
Co-Manager: Andrew Mauerer
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jQuery mobile for the masses
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Upcoming Meetings
Cleveland Java User Group
Cleveland Java User Group
Introduction to the Spring Framework
Wednesday, March 9, 2011 at 5:30 PM
Oracle Office Auditorium
Cleveland Flash & Flex User Group
Flash Media Streaming Server
Wednesday March 16, 2011 6:30 PM
Virginia Marti College
Cleveland InDesign User Group
Adobe InDesign Tips and Tricks
Tuesday March 29, 2011 6:30 PM
Cleveland Institute of Art
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Plan
Multiple domains?
Multiple subdomains?
3rd party checkout
Online vs Offline
Flash vs everything else
Dynamic content?
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http://www.kaushik.net/avinash/2010/06/win-web-metrics-line-sight-net-income.html
http://www.kaushik.net/avinash/2010/06/win-web-metrics-line-sight-net-income.html
Work backwards
Purchase a product > checkout > view cart > add to cart > view product > visit website
Get paid > Be contacted > View contact page > View portfolio > Visit website
Step 2 continued
Work backwards
Work backwards
Purchase a product > checkout > view cart > add to cart > view product > visit website
Get paid > Be contacted > View contact page > View portfolio > Visit website
Are you working on a particular area of a website? A menu, a banner, a form?
Think from the beginning, how will I know I did this right?
Typical metrics will tell you "did they start and did they finish" but this does nothing to tell you the details of the interaction.
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Custom Variables amp Event Tracking nbsp
_gaq.push(['_setCustomVar', 1, 'Visitor ID', '#ID#', 1]);
_gaq.push(['_trackEvent', âCategory', âActionâ, âLabelâ]);
_gaq.push(['_setCustomVar', 1, 'Visitor ID', '#ID#', 1]);
_gaq.push(['_trackEvent', âCategory', âActionâ, âLabelâ]);
Custom variables help piece things together.
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Campaign Tracking
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Customize your dashboard
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Event Tracking
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Advanced Segments
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Conversions by hour
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Contact Info
MattAster.com
MattAster.com
matt@mattaster.com
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