Social Media (twitter/facebook) for Business

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Transcript

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Slide Text

Slide Notes


Slide 1


Social Media: Twitter & Facebook
Joshua Cyr
Harbour Light Strategic Marketing
Savvy Software
jcyr@besavvy.com
Twitter: @jcyr
Facebook: joshuacyr
www.besavvy.com

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Slide 2


Social Media:
Unlocking the Awesome Potential of Behavioral Disorders

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Slide 3


What/Why/Oops
What are these mediums really?
What tools can I use to make this easier?
What relevance is there for me and my business?
What are common mistakes too avoid?
Where to go from here?

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Slide 4


It isn't all about the $$$

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Slide 5



How People Communicate
(email is dying)
Facebook
250 million people
Twitter
80 million people

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Slide 6


Keeping Up With Friends/Family/Clients/Peers
Keeping Up With Friends/Family/Clients/Peers

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Slide 7


Networking, Networking, Networking
Networking, Networking, Networking

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Slide 8


Why Do I Care? How to Benefit!
Remember when you said 'why do I care about email' or 'who really needs a website'?
New audience to connect with.
Talking to peers helps you do your job better.
But where is the $$$?

Story Ideas: Made sale directly through twitter. Barrior for them to call and find me vs quick message on twitter meant I may not have gotten the opp otherwise. Friend gets ahold of disney stores through facebook message. Multiple YouTube videos complaining about companies / service. Use it as PR – monitor for those talking about your biz or industry and respond.

Slide 9


Business Benefit   
Step 1 - Twitter Account
Step 2 - ????
Step 3 - Profit!
Software Sales - Disney Store
Simply Green - Music Hall
Portsmouth Brewery – Re-Enhabit
Rachel Forrest (wine me dine me column)

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Slide 10


Twitter Tools
Don't use web site. Instead use desktop apps that are much better and free. Specifically:
Twhirl
Auto Post to Facebook
PS - you can use your phone!

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Slide 11


Twitter To My Rescue

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Slide 12


Replies

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Slide 13


More Flight Fun

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Slide 14


Classic Mistake
Classic Mistake
Twitter/Facebook user says
'XYZ corp offered me the job. They are evil but I need $. Will say yes till I get my other job next month.'
Guess who got and lost a job in the same day!

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Slide 15


Mobile Future
'By 2013 Parks Associates expect worldwide smartphone use to exceed 1.1 billion. At that point, pretty much every man, woman, and child in the Western world will own a smartphone. '

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Slide 16


Go Forth – Be Social
Find at least 3 others in this room and share your twitter name.
http://wefollow.com
Tweetups
Oct 28th 6:30 @ Redhook
Handout to take home.

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