Landing Page Optimization

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Slide 1

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Landing Page


Landing pages has great importance in internet marketing communications. Design your landing page with your primary goal in mind
Landing pages has great importance in internet marketing communications. Design your landing page with your primary goal in mind
Optimized landing pages can improve online campaign results dramatically.
Specific page(s) on a web site created for visitors referred from marketing campaigns which are designed to achieve a marketing outcome.

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Landing page main aspects evaluated


Fix your primary goals
Fix your primary goals
URLs
Location of the landing page
Call-to-action button
Look should be great
Must inclusion of forms
Repetition of email promotional copy
Clear Logos and navigation bars
Design layout
Copy length and little scrolls
Use of headings and main points
Inclusion of photography, main product/service focus
Little animation
Opt-in requests

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Landing page should follow


Site hierarchy
Site hierarchy
Design principles
Make it simple

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Landing Page tools


LiveBall
LiveBall
   A/B testing
Omniture TnT
MVT testing
Google WO
A/B MVT

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