Branding Corporate Identity

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Posted By: Beats Solo On: 12/21/11 1:49 AM

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Branding amp Corporate Identity


Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value
Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value
Branding is a well defined process, not a task
Branding is personality of a company.

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Purpose of Brand


It can Inspire the organization
It can Inspire the organization
It can Motivate
It can Connect
It can Simplify
It can Inform and engage

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Corporate Identity


Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.
Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.
It is visible element for Business

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Corporate Identity Guidelines


It is also called a Brand Identity of a company.
It is also called a Brand Identity of a company.
Brand Identity should follow consistent rules :
Logo protection Zone/spacing should be maintained
Use of Logo Colors should be minimum
Logo Variations - Minimum Size Use, Web safe & PowerPoint
Digital File Formats Compatible - IBM Compatible, Macintosh Compatible
It should be well fitted to the promotional items

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6 Important Elements for Brand Identity


Name
Name
Logo
Tagline

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