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Modern world of cut-throat competition of e-commerce makes SEO imperative.
Modern world of cut-throat competition of e-commerce makes SEO imperative.
More and more sites are clamouring to optimize their rankings
It leads to more visibility, leading to more business.
Behind the scenes every internet search involves complex software.
It is intelligent enough to se which pages are the most relevant to the search.
Customer typically buys from a company which comes up top in the search list.

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Facts in previous slide( on an average 7 pages of Google are viewed everyday ) emphasize on search engine marketing.
Facts in previous slide( on an average 7 pages of Google are viewed everyday ) emphasize on search engine marketing.
Making it to the first page is a barometer of a sites success in SEO.
Higher probability that the relevant link will be clicked on when its rank is high.
SEO utilises tools and methods in making the site top ranked in the results of search engines.
Getting the website in the top half of the page ensures that the site will generate public awareness.
It subsequently generates more traffic that could lead to potential income and business.

SEO refers to the process of “optimizing” both the on-page and off-page ranking factors
SEO refers to the process of “optimizing” both the on-page and off-page ranking factors
Is the “industry” that revolves around obtaining high rankings in the search engines for desirable keyword search terms


Refers to an individual /company that optimizes websites for its clientele.
SEO usually refers to an individual/firm that focuses on optimizing for “organic” search engine rankings

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Black Hat SEO-
Black Hat SEO-
A tactic intended to misrepresent a website by displaying different information to the search engine v/s the user.
Link Farms
Provision of these links in exchange for links to their site in an attempt to improve their rankings.
Google Bombing
Establishing links with certain anchor text in order to achieve a high ranking for that term.
Any of the above practices sighted by the Search Engine could lead to the immediate exclusion.

1. Goal
1. Goal
Growing the business at a good ROI is generally the ultimate goal.
Value can be determined to place on each lead that comes through SEO efforts .
Budget could also be a constraint when choosing a SEO firm or product.
Value proposition of each SEO firm or product evaluated in accordance with the future goals and required ROI.

2. Every Website is Unique
2. Every Website is Unique
An SEO firm would have to do customised work on each of the unique website.
Human resource deployment by a firm also leads to customized work by the SEO firm .
A small firm would have less resources(copywriter, development team ,public relations etc) on hand and would expect the SEO firm to provide resources.
While choosing an SEO the unique needs of your website should be kept as the focus

3. Experience of SEO provider
3. Experience of SEO provider
Number of projects handled by an SEO is a good indication of the experience .
Request references before agreeing to move forward , in the early stages of an SEO campaign .
It highlights the SEO’s success rate, work ethic, customer service efforts, strategies and techniques.
Request and Search the SEO’s Keywords.
Searching and viewing how well the SEO’s rank is a direct indicator as to how the client company will be ranked / handled.

THANKYOU